R5 & RINGPOP:
#ROCKTHATROCK

ZinePak collaborated with Ring Pop to create an original song and music video written and performed by R5. The band also starred in a series of :15 second TV spots announcing a fan-generated content promotion. The music video included more than 75 photos of kids with Ring Pops as well as the band sporting the product. Fans entered to win tickets to the listening party where they were able to attend the video premiere and meet the band.

Client: Ring Pop & R5