POP-TARTS:
CRAZY GOOD SUMMER TOUR

ZinePak teamed up with Kellogg to create the Pop-Tarts Crazy Good Summer All Access Pass: an in-store promotion item given away free with the purchase of a 16-ct box of Pop-Tarts in Walmart stores. The Pass integrated with the Crazy Good Summer campaign by including exclusive content from artists Jessie J, Jhene Aiko, and Rixton.

Client: Kellogg
 


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