Who creates the content in your products?
Except in special circumstances, our products feature original content that’s 100% written, designed, and produced by our team. ZinePak takes care of all interviews, partner integration, routing of materials, and production. This includes the creation of any insert items included in final packages.
What is your typical project timeline?
There’s no such thing as a “typical” project, because every superfandom is unique ... and so are our clients! But, for planning purposes, 8-12 weeks is usually a good starting point. We provide estimated timelines at the onset of every project to help keep things running smoothly throughout.
What are your typical product quantities?
Again, “typical” isn’t a word we like to throw around, but the majority of our projects involve creating between 30,000 and 150,000 copies of something special. However, we’ve created as few as 100 and as many as 500,000 products in the past, so no quantity is too large or too small!
How much does it cost to work with you?
As you may have guessed, costs vary greatly depending on scope, quantities, and other project details. For first-time clients, we have a minimum project commitment level of $20,000. Beyond that, we’ve found it works best to reverse-engineer what a project can look like based on your unique needs and working budget.
How far in advance do I need to commit?
Great question! At ZinePak, we’re proud to take on only projects that are truly rooted in engaging superfans. For that reason, we have a project acceptance rate of less than 50%. But, don’t let that deter you from reaching out...we love making new friends! To ensure we don’t commit ourselves beyond capacity, we typically book projects 4-6 weeks before work begins.
Do you create digital publications too?
Yes! We love creating digital projects for clients and will happily create a stunning, interactive piece to wow your superfans.
Are your products typically sold or used for promotional giveaways?
Both! In the past five years, we’ve created almost 200 custom products for our partners. They’ve been used as promotional giveaways, sold at retail, and used for various other fan-club and live-event marketing activations ranging from fashion shows to movie premieres. Pricing and distribution is always the final decision of our client partners.
Can your team handle D2C fulfillment?
Yes. Although we don’t handle on-demand order fulfillment, we frequently mail and ship items to a supplied customer list. We can also deliver in bulk for on-site distribution at special events, retail orders, or other mass-quantity distribution needs.
Is your name on everything you make?
No! Although we’ve released ZinePak-branded products at retail for almost 100 recording artists–including Taylor Swift, Katy Perry, KISS, Luke Bryan, and many more–the majority of the things we make don’t have our name at all. That’s because we like to see our clients shine...especially when it’s a consumer-facing event. Think of us as your secret weapon!