Every brand has a story. Ours began in 2010, when co-founders Brittany Hodak and Kim Kaupe met at a New York City advertising agency. The pair shared a passion for pop culture and a desire to connect brands and entertainers with their fans in more exciting ways, so they founded ZinePak (pronounced ZEEN-pack, a fusion of the words “magazine” and “package”), together with Creative Director Abby Downing, to create tangible products for SuperFans. Within weeks, the first ZinePak release was on shelves in Walmart stores nationwide.
In the five years since, ZinePak has grown into a company of dedicated SuperFans, who’ve worked with entertainers as diverse as Katy Perry and KISS; properties ranging from Frozen to Orange Is The New Black; teams including the Boston Red Sox and New York Mets; and brands including Unilever, MillerCoors, and American Express. Millions of fans have spent more than $30 million dollars buying ZinePak products in 20 countries.
ZinePak and its founders have earned recognition on 30 Under 30 and 40 Under 40 lists in Advertising Age, Forbes, Billboard, and Inc., among others. ZinePak was named 2014’s Most Disruptive Young Company in Marketing by Empact at the United Nations. We even reeled in some sharks on ABC’s hit show Shark Tank, getting six-figure offers from four of the five panelist Sharks.
Although we appreciate the accolades, we’re most proud of the work we do for our clients. You can see some of our favorite projects in our Portfolio or indulge us in a little humble-brag by reading our client-supplied Street Cred.